The campaign, Arreola added, was effective at 'reminding consumers that the original is the only one. In one of the commercials, Tater Tot-like products are seen wearing various disguises in hopes of tricking consumers, ranging from a Groucho Marx nose-glasses-mustache combo to a pirate outfit. 'The 'Imi-Taters' campaign was very successful,' said Federico Arreola, vice president of the consumer products brand business unit at Heinz, owner of the Ore-Ida brand. However, even when consumers came to buy the knockoffs, they still referred to the imitators as Tater Tots, similar to how brands such as Band-Aids, Kleenex and Corn Flakes came to become generic terms for both the original product and its imitation versions.Īs The New York Timesreported in 2014, Ore-Ida struck back with its 'Imi-Taters' advertising campaign. Stir in the flour and cook another minute. Tater Tot the Kitten is a small orange kitten with splints or casts on its front legs that became a frequent subject of discussions, memes and redraws online. 3 Methods to make Homemade Tater Tots 2 lbs russet potatoes 2 tablespoons flour (all purpose) 1/2 teaspoon paprika 1/2 teaspoon onion powder 1/4 teaspoon. Let that cook until the butter is a melted. Add the onion flakes, garlic, salt, pepper and butter.

Over medium heat, brown the ground beef until no longer pink and drain any grease. As of July 25, anyone visiting the group is greeted with a banner - complete with five photos of the disabled kitty - that reads: 'Tater Tot and his Spudbuds,' which also happens to be the name.

As is usually the case when a new product becomes an established hit with consumers, other companies began producing their own version of Tater Tots under different names. Preheat the oven to 425° and grease a 2 quart baking dish.

Tator tot